Humane Society International (HSI) reports on the success of their #BeCrueltyFree campaign in New Zealand. A successful vote for an amendment to the New Zealand Animal Welfare Act, where animal testing of finished cosmetics and ingredients intended exclusively for use in a cosmetic will be illegal anywhere in New Zealand. From their press release:
The #BeCrueltyFree New Zealand campaign led by Humane Society International, the New Zealand Anti-Vivisection Society and Helping You Help Animals has been instrumental in achieving this animal welfare milestone. #BeCrueltyFree worked closely with MP Mathers, and has gathered support from a large number of cosmetics companies such as LUSH, Antipodes, Wendyl’s and Kester Black as well as celebrities including Michelle Langstone (The Almighty Johnsons), Sam Bunkall (Shortland Street), netball champion Irene van Dyke, and a host of music stars such as Anna Coddington, MC Tali, Tiki Taane, Flip Grater, Rosa Dub, Brockaflower, and legendary Queen guitarist Brian May. In opinion polls, more than 89 per cent of Kiwi consumers backed the ban, and more than 100,000 people signed #BeCrueltyFree petitions and e-cards.
HSI states that the #BeCrueltyFree campaign also has legislative bans being considered in Australia, Brazil, Canada, Taiwan and the United States, as part of its global efforts to eradicate animal testing from the cosmetics industry. Learn more about their campaign, and spread the word!